Juul Labs is to add a new tobacco flavour to its JUULpods range in order to offer adult UK smokers a wider range of alternatives to combustible cigarettes.

Rich Tobacco JUULpods, which replicate the taste profile of Virginia tobacco, will be available in 18mg/ml nicotine strength from the beginning of August. JUUL is the UK’s best-selling vape brand1 and Rich Tobacco is the latest addition to its UK portfolio of flavours, which includes Glacier Mint, Menthol, Mango Nectar, Golden Tobacco and Alpine Berry.

John Patterson, Juul Labs UK Sales Director said: “Juul Labs’ focus is to provide adult smokers with an alternative to combustible cigarettes, and combating underage use of our products. Smoking related diseases are responsible for almost 96,000 deaths in the UK annually2 and smokers should first and foremost try and give up combustible cigarettes entirely – those who have not successfully quit should completely switch to potentially less harmful alternative nicotine products.”

In the UK, Virginia tobacco blends account for over 90% of factory-made cigarettes sold.3 Although annual UK smoking prevalence rates continue to decline, dropping from 14.7% to 14.1% of the adult population, Patterson noted there are still 6.9 million smokers2 nationally and said the introduction of further alternatives may offer adult smokers more options to transition away from combustible cigarettes.

Patterson continued: “We welcome the continued decline of UK smoking rates. Juul Labs and the vaping category exist to help end the era of combustible cigarettes. As smoking remains the leading cause of preventable death around the world5 – and responsible for one death every six minutes in the UK2 – this goal is critical, and vaping products can play a pivotal role in achieving it.“

Rich Tobacco will complement both Golden Tobacco flavour JUULpods, the UK’s number one selling tobacco closed pod refill by value4, and Menthol flavour JUULpods, which launched in May, and is  the best- selling closed pod refill pack in many key accounts.1

The new flavour will be the first launched in newly updated JUULpods branding, featuring redesigned packaging and graphics, which will be rolled out across the JUULpods range over the coming months.

Juul Labs remains committed to working cooperatively with regulators, public health officials, and other stakeholders to appropriately introduce new products that meet the needs and preferences of a broad range of adult smokers, while limiting appeal to underage individuals.

As part of Juul Labs’ commitment to responsible retailing, the company is continuing to invest in its ‘Challenge 25’ age verification policy, providing retailer training, alongside mystery shopping audits.

Rich Tobacco JUULpods are available across all retail channels and the juul.co.uk website from 6th August with a 4 pack on sale at a RRP of £10.99.

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