Juul Labs UK has today announced the release of a new JUUL2 starter kit, with an upgraded USB-C device, longer battery life, reduced packaging, and four flavoured pods to help existing adult smokers transition away from cigarettes.
The new JUUL2 Starter Kit includes one JUUL2 Device and a USB-C Charging Cable, whilst continuing to benefit from a 2-year limited warranty. It also now includes four different flavoured pods, compared to the previous two-pack version, including:
- Crisp Menthol – a fresh green menthol flavour with a brisk, cooling finish.
- Virginia Tobacco – a bright, authentic tobacco flavour with a subtly sweet, toasted finish.
- Mango – a smooth, tropical Mango fruit flavour.
- Watermelon – a fresh, classic watermelon fruit flavour.
The NHS recognises the role that vaping can play to support adult smokers to transition away from cigarettes, and responsible flavour options are considered an effective factor in this process. This new starter kit is designed to help adult smokers transition away from cigarettes, offering a selection to help smokers establish which flavour works best for them.
To further support this goal, the new four-pod JUUL2 Starter Kit is priced at the same £9.99 RRP as the previous two-pack version, offering consumers significant savings and value.
Other features of the new JUUL2 Starter Kit include:
- Revamped design: In addition to the two new fruit-flavoured pods, the kit includes an improved device with a longer battery life which is rechargeable through a USB-C charging cable and port instead of the old USB charging dock system.
- Less packaging: Aligned with Juul Labs’ sustainability commitments, the packaging has been redesigned book-style single component to minimise waste. JUUL pods can be recycled for free through Juul Labs’ partnership with TerraCycle – each device purchased from the co.uk website will have the option to be shipped with a recycling bag to return used pods for responsible disposal.
JUUL2 is the #1 brand in vape for Menthol flavours in the UK retail vape market and the #2 brand for tobacco flavours with JUUL2 non-Tobacco & Menthol range growing +22% in the latest 12 weeks vs the prior year.[1] Additionally, JUUL2 device volume sales are up +11% as we transition more adult smokers away from combustible cigarettes.[2] With the growing consumer preference for quality pod-based devices and the success of our single fruit flavour range we are confident that the new JUUL2 starter kit will be a welcome and incrementally profitable addition to retailers’ vape sales.
The new JUUL2 starter kit will be rolled out across the UK from October through major retailers, wholesalers, convenience stores, and juul.co.uk – further offering adult smokers alternatives to transition away from cigarettes. It will retain the £9.99 RRP, offering consumers more value for money with four pods.
Melissa Wisdom, Managing Director of Juul Labs UK, said: “We are delighted to launch the new JUUL2 Starter Kit, providing adult smokers with value for money and expanded flavour options to support them on their switching journey. This launch furthers our core mission – to transition the UK’s 5.3 million existing smokers by providing high-quality, effective and responsible alternatives.”
[1] Source: Circana (UK) Ltd, Total Marketplace, E-Cigarettes by Brand, Flavours: Tobacco & Menthol, Value Rank, 12 WE 5 Apr 2026
[2] Source: Circana (UK) Ltd, Total Marketplace, JUUL2 Brand E-Cigarettes, Flavour: Non-Tobacco&Menthol, Volume Sales % Change v YA, 12 WE 31 May 2026
Comments are closed.