JTI UK has refreshed its Sterling Essential Rolling product for 2023 – now with rolling papers, an enhanced blend and a convenient zip pouch.
Created by the UK’s leading Value RYO brand[i], the new features offer an easy and accessible format for existing adult smokers, with everything they need in one pouch. The new Sterling Essential Rolling offering taps into the ever-increasing ultra-value segment, with 80.5% of all sales volumes currently in the value or ultra-value RMC and RYO sector[ii]
Mark McGuinness, Marketing Director at JTI UK, says: “We listened to trade and consumer feedback when redesigning and updating Sterling Essential Rolling, to ensure the product would hit the key shopper needs of value and convenience, and therefore help our retailer partners maximise sales. With this product refresh, we’re confident retailers will continue to benefit from the heritage of the brand, whilst also offering a new all-in-one format that will appeal to customers.”
Available across all UK channels, Sterling Essential Rolling is available at an RRP of £14.55 for 5x30g pouches and an RRP of £23.85 for 5x50g*. The relaunch will be supported by wholesale in-depot activity to raise awareness of the new product format.
Stock up on Sterling Essential Rolling now to make the most of this highly successful brand. For more information on Sterling Essential Rolling or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.
*Retailers are, of course, at all times free to sell JTI’s products at whatever price they choose.
[i] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Sep 2022
[ii] IRi Market Place, Volume Share, Total RMC Value & Ultra Value and Total RYO/MYO Combined, Total UK, Sep 2022
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