JTI has today announced the launch of Sterling Dual Capsule Leaf Wrapped – an innovative new cigarillo product.

The King Size Cigarillos contain a Virginia blend tobacco and, unlike conventional cigarettes, are wrapped in tobacco leaf.

Rolling out across all channels from January, Sterling Dual Capsule Leaf Wrapped has a mentholated capsule in the filter, which existing adult smokers can click to release a peppermint flavour. The cigarillos join the successful Sterling Dual family, which has a sector share of over 40%[i].

Sterling Dual Capsule Leaf Wrapped will also allow retailers to tap into the current value trend, with an RRP of £4.50* and 10 pack size.

Ross Hennessy, Head of Sales at JTI UK, says: “We are committed to providing retailers with as much choice as possible by launching innovative new products that respond to current trends. 

“We expect that Sterling Dual Capsule Leaf Wrapped cigarillos will become a popular choice for adult smokers and appreciated by those looking for value-for-money tobacco options.”

For more information, retailers should visit the refreshed jtiadvance.co.uk site, or speak to their local JTI sales representative. 

* Retailers are of course free to choose to sell JTI products at whatever price they choose.

[i] IRi Market Place, Volume Share, Total Capsule Category, Total UK, Sep 2019

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