JTI has announced the launch of a new value e-liquid range under its successful Logic brand. With an RRP of £2.50*, Logic EPIQ will allow retailers to capitalise on increased demand for value e-liquids within the growing vape category. 

*Retailers are free to price as they choose at all times

Rolling out from March and exclusive to independent retailers via wholesale for the first three months, the Logic EPIQ range joins the successful Logic vaping portfolio, which now boasts a 10.6% share of the overall UK vaping market[i].

With over half of e-liquid sales in the independent and symbol channel selling for less than £3.00[ii], the range taps in to growing consumer demand for value e-liquids. With an RRP of £2.50 and available in Price Marked Packs, Logic EPIQ will be available in two different strengths and eight flavours, reflecting the UK’s most popular vaping flavours; fruit (41%) followed by menthol (29%) and then tobacco (19%)[iii].

Nick Geens, Head of Reduced Risk Products at JTI UK, comments: “The vaping category in Traditional Retail continues to boom, with 14% growth in the last year alone[iv] and we are committed to helping retailers maximise profits with innovative new products to meet consumer demand.

The Logic EPIQ range combines a value price point with trusted quality from a well-known brand. Offering the highest profit margin in the entire Logic range, we’re confident it will help retailers drive sales in the growing category.”                                 

To support the launch JTI will be investing in a full trade advertising campaign and point of sale materials, such as an introductory offer of £45 for a fully-stocked counter display unit, as well as support from over 200 JTI sales representatives.

The new Logic EPIQ range will join JTI’s existing must-stock vaping portfolio, which includes the bestsellers Logic PRO, Logic CURV and Logic LQD.

For more information on the Logic portfolio, retailers should speak to their local JTI Logic Representative or call the help desk on 0800 112 3401. Retailers can also visit www.jtiadvance.co.uk for further information, support and guidance on tobacco and e-cigarette vaping.

[i] Nielsen Scan Track FY 2018 Value Sales.  Traditional Retail only

[ii] Nielsen Scan Track Q4 2018 Unit Sales.  Independent & Symbol channel only

[iii] KTNS Omnibus Q2-Q4 2018

[iv] Nielsen Scan Track FY 2018 vs FY 2017 Value Sales.  Traditional Retail only

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