Catering to growing demand for quick, convenient and delicious at home meals, Stir & Serve has launched across UK & Ireland, offering high-protein, ready-to-heat tuna in a range of flavourful sauces.
John West, the leading tinned fish brand in the UK, Ireland and the Netherlands, has landed new Stir & Serve microwaveable pouches in UK and Irish retail over June 2026. Addressing the nations dinnertime dilemma’s, Stir & Serve offers consumers a two-serve pouch filled with tender pieces of MSC-certified Skipjack Tuna in a variety of well-loved dinnertime sauces, including Tomato & Basil; Soy, Ginger & Honey; Spicy Mexican and Mild Curry (RSP: £3.79/300g).
Ready in just 2 minutes, and serving up to 46g of protein per pouch, Stir & Serve takes the hassle out of dinnertime with quality nutrition at an affordable price. Designed to be served alongside a variety of carbohydrates, allowing consumers to add a twist to classic recipes in need of a refresh.
Purchased by more than half of UK adults annually, the ready meal market value has grown 10% to reach £766 million*. As consumer appeal grows, so does the demand for product quality – from ingredients through to packaging. John West’s new range is free from artificial colours, flavours and additives, with high protein portions under 300 calories each. In addition, each pouch is fully recyclable, a significant step on from conventional pouch formats in retail that cannot be recycled through standard recycling streams.
To support the launch John West has partnered with Notorious media agency to bring to life the dinnertime campaign, across VOD, digital and influencer campaigns over H2 2026. Driving mass awareness and landing Stir & Serve as the ultimate mid-week meal
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Ben Ford, Managing Director of John West Foods, said: “Let’s face it, we’ve all had those nights where you get in from work, can’t be bothered to cook and end up having the same old thing again – or splash out on a takeaway as the easy option. That’s what our Stir & Serve is all about – a proper shortcut to tasty dinners that doesn’t feel like you’ve cut corners. Packed with protein and full of flavour, getting tea on the table is a whole lot easier.”
Stir & Serve is available in UK in Asda, Sainsbury’s, Waitrose and Ocado, and Ireland across Tesco, Dunnes and Supervalu.
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