New product line bolsters brand’s on-the-go range and injects innovation into pot snacks
John West, the UK’s leading canned fish brand, is excited to bring innovation to the pot snack category with the launch of John West On The Go Tuna Pots.
Available in a range of flavours and carbohydrate options, and containing 18g or more of natural protein, the new quick and easy-to-make Tuna Pot injects variety and health into a category that is heavily noodle dominated and has traditionally been perceived as unhealthy.
A 100% natural source of protein, the range is highly nutritious and delivers on the increased consumer demand for healthy food options, a need not currently met by the category. John West On The Go Tuna Pots will particularly appeal to younger, health-conscious shoppers looking for tasty and high quality products that fit into a busy lifestyle.
The new line is the latest addition to John West’s On the Go range, following the launch of Super Salads last year. It demonstrates the brand’s strong commitment to the pot snack category, and to driving value back into the category with the health credentials of Tuna Pots and by offering convenient and nutritious mealtime solutions that keep consumers fuelled and energised throughout the day.
John West On The Go Tuna Pots are available in four variants:
- Mediterranean Tuna Cous Cous pot – Chilli & Garlic
- Indian Tuna Rice Pot – Biryani Curry
- Thai Tuna Noodle Pot – Green Curry
- Italian Tuna Pasta Pot – Tomato & Herb
Jon Burton, International Marketing Director, John West Foods, said: “John West On the Go Tuna Pots make natural protein more accessible. The combination of tuna, a range of carbohydrate options and popular province-led flavours that consumers know and like, is a welcome addition to the category and demonstrates it can be delicious, nutritious, and exciting all at the same time. We know that consumers currently limit their intake of pot snacks as they’re perceived as unhealthy – Tuna Pots are transformative for the category, enabling consumers to enjoy premium alternatives.”
John West On the Go Tuna Pots will launch in May in Sainsbury’s, Ocado and Amazon, in Tesco in June, and in ASDA in July. John West is launching a multi-channel marketing campaign to support On the Go Tuna Pots, with TV, social, PR, paid digital and shopper activity, including online sampling, running between July and September.
The launch of John West On the Go Tuna Pots is aligned with Thai Union’s, John West’s parent company, increasing focus on health and well-being across its portfolio. The company is committed to ‘Healthy Living, Healthy Oceans’.