Award winning Vodka brand, JJ Whitley, has announced the launch of a new gold filtered variant of its artisanal Russian Vodka, complete with a dazzling gold bottle.
The latest addition to the portfolio is distilled at the JJ Whitley distillery in St. Petersburg using premium quality Russian winter wheat and water. It is then slowly passed through a filter of fine gold silk thread to produce a smooth, premium quality vodka.
The new bottle features the distinctive embossed detail of the JJ Whitley range, complete with an eye-catching gold finish which is guaranteed to stand out on shelf.
James Stocker, Marketing Director, Halewood Artisanal Spirits, comments; “We have been investing heavily in our JJ Whitley Vodka portfolio and our new distillery in St. Petersburg, which enables us to provide our customers with a quality, authentic Russian vodka at great price point. Our Artisanal Russian Vodka has gone on to win a number of gold medals at internationally recognised awards[1], and is now the fastest growing top 10 vodka range[2], which is testament to the quality and accessibility of the product.
“Our new JJ Whitely Gold Vodka is a fitting tribute to its gold-award winning success, providing retailers with a unique proposition which taps into multiple shopper occasions. From those looking to treat themselves or find something special to mark a celebration, or even as a great gift option, we’re confident that it will present a strong sales opportunity for retailers this summer”.
The new JJ Whitley Vodka range is available to order via Booker now. RRP £16. ABV 38%.
[1] San Francisco World Spirits Competition 2021, Gold and IWSC 2020, Gold
[2] JJ Whitley is the fastest growing top 10 Unflavoured Vodka Range, Nielsen data, MAT to 27.03.21
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