The five-figure advertising and publicity campaign will focus on pushing Oven Mate into the food service sector, and raise greater awareness of its first-class reputation amongst industrial caterers, restaurateurs, publicans, and wholesalers.
Jean Christophe Novelli is delighted to be supporting the Oven Mate brand. He says: “I’m really pleased to be spreading the word about Oven Mate’s cleaning powers. I believe Oven Mate is the best oven cleaner on the market, and as the Novelli brand is synonymous with excellence, it is only right that we align ourselves with such market leaders.”
Jean-Christophe will be the face of Oven Mate’s trade advertising campaign, and will support all public relations activity around their Oven Mate Gel, Oven Mate Stainless Steel Cleaner, and Oven Mate Instant Foam products.
Ray Diss, Managing Director, RDi International, adds: “Jean-Christophe is renowned for his top culinary skills and world-class academy. I’m sure he’ll help us reach our business objectives.”
Oven Mate has been proven to beat other oven cleaners in stringent testing. Oven Mate has been recommended by the Good Housekeeping Institute, and gained top marks at Which? The product has been designed to make life easier for the professional or domestic cleaner.
For more information on Oven Mate, visit www.rdiinternational.co.uk