As the last of the festive food and drink disappears, consumers will quite literally begin to tighten their belts in January. This spells good news for in-home movies/entertainment and big nights in; as people choose to spend a lot more time at home.
A fifth less people are eating out and three million more evening meals are now being consumed in the home.* This provides an excellent opportunity for retailers to push hot snacking brands, helping retailers to boost profits and provide consumers with great-tasting hot snacks..
Kepak Convenience Foods (KCF) provides a wide range of hot snacking products, including the hugely popular Rustlers, Ugo’s Deli Café and the most recently launched Rustlers Hot Subs range. All products are perfect for a big night in, whilst gaming or watching a DVD, appealing to both male and female audiences, looking for a delicious hot snacking alternative.
The hot subs concept has been a resounding success in the high street KCF is now filling the gap in the retail trade for such an offering. The Rustlers Hot Subs range comprises of two variants, Southern Fried Chicken with Creamy Mayo and Tangy Meatballs with Tomato and Herb Sauce.
A great new food offering in the hot snacking category, Rustlers Hot Subs has reached over £2.94 million sales in only its first 11 weeks and has been the most successful launch in the category. The products achieved more sales, than some leading retailers have experienced for total hot snacking over the same 12 week period.**
“Within the KCF range there is something suitable for everyone, whether it’s a boy’s night in with a couple of beers and a tasty Rustlers or a delicious new Rustlers Hot Subs. During these big nights in, people want tasty, filling snacks that are easy to prepare and especially during the winter months, a hot snack is preferable too,” says Kepak Convenience Foods’ Marketing Director John Armstrong.
“One of the advantages of market-leading Rustlers or Rustlers Hot Subs and the UGO’s Deli Café Panini range is that each product can be cooked in less time than it takes to watch a commercial break.”
“To guarantee great profits for retailers, it’s important to keep products in stock and clearly visible to consumers. Availability remains the number one priority for shoppers*. Within convenience, 1 in 20 shoppers leave a store, each day not having bought the product they want*. Therefore, so you don’t miss out on this great profit opportunity keep KCF Hot Snacking products available at all times,”* concludes John Armstrong.
*Source: HIM CTP 2009
** Source: Nielsen 12 w/e 28/11/09
Kepak Convenience Foods
Tel: 0800 760 067