James Amar has been promoted to a key business development role within the family-owned distributor.

Taking up the new role of Commercial Analyst, Amar will work closely with the company’s sales and marketing teams to identify opportunities for new and existing brand owners within the UK’s fast-growing grocery market.

“As a leading distributor with more than 40 successful brand partnerships already in place, we have had a strong track record of developing new opportunities within UK grocery and foodservice for brand owners from all over the world since 1945,” explains Amar, who was previously a brand manager within the company’s marketing team.

“But with the retail market alone predicted to grow by 14.8% to £218.5 billion by 2023[1], and the online and convenience channels set to be among the biggest growth drivers within that, we have a greater opportunity than ever to help brands realise their true potential.”

To illustrate this point, Amar points to the success that RH Amar has achieved for key brands within its portfolio in recent times including:

  • Creating a new sales opportunity within wholesale and foodservice for leading baby food brand Ella’s Kitchen, turning it into the best-selling brand in convenience to match its success in multiple grocery
  • Quadrupling sales for Nando’s retail brands within wholesale and convenience
  • Turning German pickles brand Kühne into a multi-million-pound sales success within wholesale, convenience and foodservice, adding to the success the brand had already enjoyed in multiple retail

MD Rob Amar adds: “In his new role, James will be well placed to expand on this strong record for both new and existing brand partners, with these success stories very much proving how the distributor model is even more relevant now than it was when our grandfather founded this business almost 75 years ago.”

[1] IGD June 2018

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