Jakemans Brand Manager, Elizabeth Hughes-Gapper said: “During the winter months, suffering with a sore throat is something many of us will experience. The local chemist is often the first port of call for busy consumers looking for remedies to soothe their symptoms while on-the-go. It is therefore vital that pharmacists stock up on sore throat remedies to help consumers ease the symptoms of common winter illnesses.
“With Jakemans marvellous menthol confectionery, each sweet is bursting with menthol – an ingredient that releases natural vapours to help soothe the symptoms of a sore throat and keep sinuses clear. Jakemans menthol confectionery is available in 100g bags and convenient 10 sweet stick pack formats, allowing consumers to carry their favourite flavour onthe- go and making Jakemans a handbag essential throughout the winter months.
“With an increased demand for menthol confectionery during the winter season, it is vital for retailers to stock a range of affordable products to treat cold, flu and sore throat symptoms. Providing customers with a range of products ensures choice for consumers. Jakemans is available in a range of great flavours and uses only the finest ingredients.
“Jakemans are pleased to be running a TV advertising campaign across the winter period, from November until mid-January. This will be supported with OOH, print advertising, digital and PR.” Jakemans was established in 1907 and there is little they don’t know about creating delicious menthol confectionery – given they’ve been doing it for over 100 years. They continue to invest in technologically advanced equipment ensuring their menthol confectionery remains the best in Britain.