Jakemans, the No.1 cough and throat lozenge brand1, is launching its first ever limited edition flavour: Blood Orange & Winter Spice, bringing an exciting new addition to the range ready for the change of season.
Understanding the importance of flavour variety and creating different options in line with consumer preference, Jakemans has a portfolio of seven popular flavours currently in the range. This new limited edition flavour will join the range for a limited time only.
According to a recent report by Mintel, there is a growing interest in seasonal and limited edition flavours. The Jakemans Blood Orange & Winter Spice flavour aims to meet this demand, offering consumers an intriguing and comforting option that complements the seasonal shift, and is due to appear on shelf from early Autumn.
Talking on the launch, Elizabeth Hughes-Gapper, Jakemans Senior Brand Manager said “At Jakemans, we pride ourselves on using only the finest ingredients. Each Jakemans lozenge is bursting with menthol, an an ingredient that releases natural vapours to soothe the symptoms of a sore or tickly throat and keep airways clear.
“We are delighted to be able to offer retailers and consumers a limited edition flavour this winter. Jakemans is an exciting brand that is well loved and respected in the trade and enjoyed by consumers globally. We are aiming to continue to develop new flavours that can compliment key seasonal periods which is exciting for both retailers and consumers alike.”
In addition to the new limited edition offering, Jakemans permanent flavours have become household favourites. These include:
- Throat & Chest
- Throat & Chest Sugar Free
- Honey & Lemon
- Cherry
- Peppermint
- Menthol & Eucalyptus
- Blackcurrant
- Blueberry
For more information on Jakemans and its range of products, please visit www.jakemans.com.
1 Kantar (2024) Lanes Health Winter Category Review – March 2024.
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