Elizabeth Hughes-Gapper said: “As the demands of everyday life increase, more and more of us are self-medicating as we continue our daily commitments while suffering with a sore throat or blocked nose. Consequentially, the past year has seen greater demand for on-the-go remedies to ease the symptoms of seasonal illnesses.
“Jakemans has maintained its position as the second biggest menthol confectionery brand1 and is continuing to grow by investing in world-leading, technological advancements. Such advancements include a new £1 million stick pack machine, which has allowed Jakemans to respond to this consumer demand for on-the-go remedies. Jakemans now produce two longstanding firm favourite flavours – Throat & Chest and Honey & Lemon – in a convenient 10 sweet stick pack format, offering consumers a handy way to enjoy menthol on the move.
“Consumers are also purchasing in multipacks to both save time and ensure they have the remedies available when required. In response to this trend, Jakemans has introduced a twin pack of its popular Jakemans Throat & Chest stick packs to wholesalers. This introduction enables retailers to encourage upselling, while offering better value for money to customers.”
“Jakemans products are perfect for dual siting alongside other seasonal remedies. Retailers can help to increase and maximise sales by placing Jakemans together with similar relevant products at till points during this peak time when demand is high. To help increase sales, Jakemans will also be running a TV advertising campaign across the winter period, running from November until mid-January. This will be supported with OOH, print advertising, digital and PR.”
1 IRI Total Market, 52 w/e 15 Apr, 2017 (unit sales)