Jakemans Brand Manager, Elizabeth Hughes-Gapper said: Placing seasonal stock at the till point will drive impulse purchase across the winter season. Jakemans menthol confectionery is available in 100g bags and convenient 10 sweet stick pack formats, allowing consumers to carry their favourite flavour on the go and making Jakemans a handbag essential through the winter months.
Jakemans are pleased to be running a TV Advertising campaign across the winter period, from November until mid-January. This will be supported with an outdoor poster advertising campaign in London for Jakemans stick pack alongside a targeted national press advertising campaign.
The marketing campaign for Jakemans in 2016/2017’s winter period has a total spend of £1.4 million and will help to increase awareness and drive sales with consumers.
Pharmacists should look to stock a range of affordable products to treat cold & flu and sore throat symptoms. Providing customers with a range of products ensures choice for consumers.
With an increased demand for menthol confectionery during the cough cold season, it is vital for pharmacists to ensure they are stocked up. Jakemans is available in a range of great flavours and uses only the finest menthol ingredients.