JACK LINK’S, the world’s biggest meat snacking brand has linked with the Virgin Money London Marathon 2015 to sample 40,000 runners at this year’s race.
The brand, which has more than doubled its UK sales in the last 12 months, will be including their high protein Beef Snack bars in the goody bags for runners taking part in the 26.2 mile race on 26 April 2015.
Victoria Hughes, Brand Manager at Euro Food Brands says: “Our research shows that once consumers try JACK LINK’S many will be converted into brand advocates and will continue to buy into the brand. The Virgin Money London Marathon 2015 is the perfect platform to reach and convert potential consumers on a mass scale. The JACK LINK’S Beef Snack is high in protein making it perfect for the runners as it will help their muscles recover faster.
Victoria continues: “Demand is already at an all-time high following the brand’s first ever national sampling campaign in the UK last year that reached over 100,000. This activity will boost awareness of JACK LINK’S even further so retailers should stock up to make sure they take their share of the profit.”
The JACK LINK’S range provides retailers with high unit sales value and high cash margin while taking up a relatively small amount of space.
JACK LINK’S Beef Snack has been introduced as a convenient and easy-to-eat bar aimed at busy consumers looking for a healthier snack on the go. Only the best quality beef is used, which is then seasoned with a unique blend of spices and oven roasted.
JACK LINK’S Beef Jerky is made using solid cuts of the best-quality 100% rump beef making the products stand-out from the competitive set. The meat is sliced thinly and seasoned with a unique blend of spices and then cooked and dried slowly to deliver a consistently great taste.
The range comprises:
Beef Jerky: 25g & resealable 75g bags
• Sweet & Hot
Beef Snack: 25g bar
Tel: 01604 821 200