Jack Link’s has announced that it has completed the acquisition of Unilever’s® meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland). Terms of the deal were not disclosed. The transaction also includes the manufacturing facility in Ansbach, Germany.
“Jack Link’s mission is to be the #1 provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s Beef Jerky. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories, and we look forward to working with all of our team members and retail partners to continue that success.”
Jan Zijderveld, Unilever Europe President, said: “Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s.”
Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Unilever employs 173,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Unilever’s portfolio includes Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx.