Consumers can enter the Jack’s Girl promotion via www.jacksgirl.com. The winner will be voted for by the public and become the face of the brand throughout 2012.
The search is being supported by an extensive PR campaign and a major online marketing programme.
Aaron Khattra-Hall, Jack Link’s Senior Brand Manager at Petty Wood, UK distributor of the Jack Link’s brand comments: “We’re very excited about the Jack’s Girl campaign, its set to significantly raise the awareness of Jack Link’s within our core target audience.
Social networking will play a pivotal role in raising the awareness of the campaign. The Jack’s Girl pages on Facebook and Twitter launched just over 1 week ago and have already directly resulted in almost 50 entries.”
The winner will receive a holiday for two worth £3000, a photo-shoot and a life-size photo cut out of themselves. The runner-up receives £1000 and third prize is £500.
The competition is open to women aged 18 and the vote opens on 26 September. The winner will be announced on 10 October 2011.