Gordon’s makes Spritz simple with new ready-to-pour range

Gordon’s, the world’s No.1 international gin by volume[1], today announces the launch of Gordon’s Spritz, a ready-to-pour innovation designed to make Spritz easy to enjoy and share.

With this launch, Gordon’s is stepping beyond the traditional gin category to claim its place in the fast-growing early evening drinks moment. Refreshing, vibrant and sociable, Spritz has surged in popularity in recent years. Gordon’s is bringing new energy to the category and inviting consumers to try a great-quality, no-fuss, shareable gin-based serve.

Gordon’s Spritz blends wine flavours with the distinctive botanical character of Gordon’s Gin, delivering a delicate, fruity and floral taste with a light fizz – a flavour-forward serve that’s effortlessly easy to enjoy.

Available in two vibrant variants – Elderflower & Citrus and Watermelon & Berry – the ready-to-pour format is designed for effortless enjoyment, whether served chilled or poured over ice with a garnish. At 8.4% ABV in a 75cl bottle (approximately five servings), it taps into the aperitivo moment while offering something refreshingly different.

Built around spontaneity, ease, and social connection, the launch positions gin as the defining drink of a new ‘spontaneous Spritz’ occasion, reframing how and when people enjoy Gordon’s today.

When Alexander Gordon founded Gordon’s in 1769, his ambition was to create high-quality spirits that brought people together. More than 250 years on, Gordon’s Spritz is a modern expression of that same ambition, created for today’s social occasions and the moments that matter most.