Britvic’s J2O Glitterberry flavour is back on TV with its first ad since 2011. The festive blend of grape, cherry and winter spices with edible gold glitter was the top performer in its category last Christmas based on rate of sale. The 10 second advert will run to 31st December, featuring J2O’s brand ambassador, Mojo, the cheeky Alpaca. A true Christmas staple – in the weeks leading up to Christmas 2017 nearly a third of Glitterberry buyers bought this over any other drink in the category, making it a unique offering and something shoppers look forward to. Alongside the TV ad, Britvic is investing in a heavyweight shopper campaign, including in-store advertising.
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