Yoplait, the yoghurt experts, has created an exclusive range of yoghurts inspired by KPop Demon Hunters – Netflix’s most popular film reaching over 600million views[1] – hitting shelves in the category critical back-to-school period.
Frubes will be headlining the KPop Demon Hunters collaboration, followed by a brand-new chocolate dessert and a strawberry drinking yoghurt featuring fan favourite characters.
For a limited time only, all three Frubes flavour packs will feature KPop Demon Hunters characters including Rumi, Zoey, Mira and Jinu. Each Frubes tube will be designed with a different character and fun facts. Back of packs include a fun card collection which fans can match and swap with friends. Lastly, a special surprise awaits the lucky fans who find Derpy Tiger in their packs.
“KPop Demon Hunters is a huge collaboration for Yoplait and for the kids’ yoghurt and dessert category – the most popular movie on Netflix is joining forces with the number one brand in kid’s yoghurt[2],” explains Antoine Hours, General Manager for Yoplait UK.
“We’re confident that our KPop Demon Hunters range will resonate with kids and families, and drive excitement in the yoghurt and dessert category across stores in the UK. As with our existing kids’ range, the new KPop Demon Hunters range of products are also fortified with calcium and vitamin D, supporting our ambition to bring new shoppers into the category while helping families grow healthy bones through enriched dairy consumption.”
The new KPop Demon Hunters chocolate desserts will be joining the desserts category, currently worth £3.8million[3]. They are made with almost 80% whole milk, Fair Trade certified cocoa and are HFSS compliant, perfect as a permissible treat.
KPop Demon Hunters strawberry drinking yoghurt comes in 180g bottles and features four different bottle designs with the favourite film characters. Kids’ portable occasions is the fastest growing segment of the yoghurt category, growing at 9.5% year-on-year[4].
“Back-to-school is the biggest moment in the year for kids’ yoghurts and being able to bring the phenomenon that is KPop Demon Hunters to lunchboxes, snack & dinner time is going to get playgrounds buzzing.” adds Hours.
- Frubes KPop Demon Hunters launches 15th August across all flavours and in all major grocers, Ocado and Iceland
- KPop Demon Hunters Chocolate Dessert launches from 9th September (4x100g RRP £2) in Tesco, Iceland & Morrisons
- KPop Demon Hunters Strawberry drinking yoghurt launches from 14th September (4x180g RRP £2.50) in Tesco & Iceland
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