It’s a done deal! Mars Wrigley has announced that SNICKERS is teaming up with the managerial titan, Jürgen Klopp for a brand new football-focused campaign.
In the blockbuster ad that was filmed in 2019, the two-time men’s coach of the year swaps the hallowed turf of a football pitch for the more modest confines of a table football arena. Pint-sized players but, as Jürgen finds out, the same super-charged emotions.
Hungry and frustrated by the lack of tactical nuance on display by the miniature football figurines, the ads protagonist protests in comic fashion against the perceived injustice of the game. Much to the bemusement of their teammates. It’s nothing a SNICKERS bar can’t take care of, though. After all, we all know ‘You’re not you when you’re hungry’!
Speaking about the partnership, Jürgen Klopp said: “My family and I have always loved Snickers, and it’s hard for me to turn down a game of football, so I was really looking forward to this partnership from the very first moment,”
Talking about the news Kerry Cavanaugh, Mars Wrigley UK Marketing Director said:
“Jürgen brings the same energy and passion to the SNICKERS campaign as he would to a top of the table clash, and that’s why he is the perfect person to front the next installment of our hugely popular ‘You’re not you when you’re hungry’ series.”