Isklar, the Norwegian glacial natural mineral water which launched into the UK earlier this year, has teamed up with highly acclaimed chef Gordon Ramsay to unveil his exciting new venture, Gordon Ramsay presents Taste of Christmas. Isklar – meaning ‘ice-clear’ in Norwegian – is the official water sponsor of Taste of Christmas – Ramsay’s new seasonal take on the Taste of London food and drink exhibition, which will take place from 4th to 7th December 2008 at London’s ExCel.
An estimated 25,000 discerning food enthusiasts will attend the four-day event looking for inspired festive ideas. Isklar will complement the finest dishes of Ramsay himself, as well as the best works from ten of London’s top restaurants. Thanks to being exceptionally low in minerals, Isklar delivers an unmatchable crisp and clear taste that is both pure and invigorating, making it the perfect accompaniment to the flavours of Ramsay’s festive masterpieces. Its stunning bottle design which features the North Star is a festive addition to any table.
Peter Krogh, Isklar’s CEO says: “We are thrilled to be working with Gordon Ramsay on this exciting new venture. Isklar has had a remarkable launch and continues to go from strength to strength as it ends the year by partnering with Ramsay – one of the most important names in Food & Drink in the world. Isklar’s commitment to innovation and exceptional quality are values we share with Gordon Ramsay, making the partnership the ideal choice.”
Isklar launched into the UK as part of a £2.5 million marketing campaign earlier this year, which includes TV and print advertising supported by an integrated below-the-line and PR campaign.