It’s time to get colourful in the kitchen with a new product that’s perfect for the whole family

Dr. Oetker, the UK’s leading home baking brand, is launching a brand-new line in their outstanding ultimate sprinkle range. Rainbow Magic follows the success of other fun sprinkle products Unicorn Confetti and Glamour & Sparkle, which are available in a number of retailers across the UK.

This exciting addition to the ultimate sprinkle range is ideal for special occasions as well as being perfect for family baking activities thanks to its colourful and fun design. As a theme, ‘Rainbow’ is a growing trend across home baking and is proving particularly popular with family friendly bakes.

Rainbow Magic is incredibly versatile; it can be added to buttercream or icing just before it sets as a finishing touch to cupcakes or full-sized cakes. It can even be added onto ice cream before serving for some extra colour.

As with the other products in the range, Rainbow Magic will retail for £2.99 and will launch in Sainsburys this August, with other retail stockists set to follow later in the year.

Jen Brown, Head of Marketing, Cake & Dessert at Dr. Oetker UK, said: “The Rainbow Magic sprinkles were created for bakers who like to wow their friends. It’s a bold but fun product that can be used on a variety of cakes, bakes, and chilled desserts – so there’s massive potential for home bakers to flex their creativity. As a trend, Rainbow is on the rise, so we’re glad to be able to meet the growing demand for themed products with this latest addition to the ultimate sprinkle range.”

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