Adhesive icon Mr. Pritt is back this spring with a brand new image! The world-famous Pritt Stick is now kind to the environment with a new and improved starch-based formulation made from 90 per cent renewable ingredients. To celebrate, Mr. Pritt has been given a make-over to match, and will for the first time feature on the Pritt Stick design.

The new Pritt Stick formulation applies more smoothly than before, leaving fewer clumps of glue behind on the page – much cleaner for those keen handicrafters! To help make crafting time last longer, Pritt has squeezed even more glue into each stick, increasing stick weights from 10g, 20g and 40g to 11g, 22g and 43g. These fantastic changes mean that a Pritt Stick will now last up to 35 per cent longer than before.

To mark the new environmentally friendly formulation, Mr. Pritt is supporting the global urban green-space charity ‘Trees for Cities’ (charity no. 1032154) through Pritt’s ‘Stick up for Trees’ campaign. Mr Pritt is encouraging kids to use their imaginations and get artistic by creating tree collages from renewable and recycled materials such as leaves, bottle caps and egg boxes.

Kids who want to get involved in the campaign can download a tree template from http://www.stickupfortrees.com, get creative and post a photo of their masterpiece onto the website for all to enjoy. To fund the planting of 1,000 trees across the UK and Ireland with ‘Trees for Cities’, Pritt will make a donation for every tree collage uploaded – so get crafting!

Trees for Cities’ aims to revitalise urban areas across the globe by planting new woodlands, street trees and community spaces, creating a green space for whole communities to enjoy, as well as helping to tackle climate change. The ‘Trees for Cities’ planting projects stretch across the UK and Ireland, improving cities such as Brighton, London, Leeds and Dublin, as well as international destinations including Ethiopia, Peru and Bolivia.

For more information about Mr Pritt’s ‘Stick up for Trees’ campaign and to download your Tree template, visit http://www.stickupfortrees.com

Henkel

www.henkel.com

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