Meet the world’s first grab and go super strength vitamin drink to bolster the immune system

With autumn on the horizon, immunity boosting Super DC by Gusto Drinks are helping to ward off the common cold and give a much-needed boost during these uncertain coronavirus times. Designed to help deal with the challenges of modern life, Super DC’s immunity boosting drinks are vitamin-packed and contain a number of health benefits – perfect for the chillier months ahead. All-natural, vegan-friendly, and delicious, Super DC by Gusto, is available in Sainsbury’s and promises shoppers a revitalising soft drink unlike anything else currently on offer.

Gusto, known for its ethically-friendly and plant-based drinks, has ventured into new territories launching two functional drinks – Super DC Blood Orange and Super DC Blackcurrant & Elderberry – both focusing on supporting healthy drinking habits, immunity support and boosting vitamin intake.

Both drinks are packed to the brim with high strength vitamins D and C, together with vitamins A, K, Zinc and Folic Acid, contain real fruit juice, delicious plant-based ingredients, no added sugar, and come in at less than 60 calories per can.

The Gusto team have created Super DC based on research that combine the alchemy of flavours to create a unique immune support drink that provides essential vitamins in effective doses. With around 40% of the UK population suffering from Vitamin D3 deficiency during the winter months due to less exposure to the sun, Super DC works synergistically to optimise effect and are conveniently available in recyclable grab and go cans for everyday support.

The range includes:

  • Super DC Blood Orange – Sicilian blood orange juice is blended with white grape to deliver a refreshingly zingy burst of citrus. High in anthocyanins, the blood orange is a uniquely fragrant and complex flavoured fruit that Gusto buys direct from a farm on the foothills of Mount Etna.
  • Super DC Blackcurrant & Elderberry – Tastes like a wellbeing jolt to your system should. Dark complex notes of elderberry complement fresh tart blackcurrant juice, with a generous glug of apple juice to sweeten. Apple juice has a naturally low glycemic index and whilst keeping calories down, delivers a rich flavour of the British orchard and hedgerow.

Both Super DC drinks are bursting with vitamins; each containing two grams of vitamin C delivering 2500% reference intake (RI) of your daily vitamin C requirement, and 500mg from plant extracts in the form of the Acerola Cherry – an up-tapped functional super-fruit and one of the richest natural sources of ascorbic acid.

Gusto,  founded by Craig Sams, (the entrepreneur behind Green & Blacks chocolate and Whole Earth Food) and Will Fugard, CEO and alchemist in chief is focused on its ethical credentials, providing natural, Fairtrade and organic certified products designed with its existing glass range of grown-up soft drinks and exquisite mixers with the adult premium drinks category in mind. Bringing the same ethos to its Super DC Drinks, Gusto is championing real ingredients that are rich in flavour and contain no preservatives or artificial sweeteners.

Will Fugard says: “We are delighted to offer a drink created with an adult audience in mind and designed for optimal immune support. Super DC will ensure you hit your daily reference intake of vitamins D and C and can be enjoyed as your one a day immune support boost, on the go or from the breakfast table as part of your daily routine. Gusto’s new drinks are born from an age when there is a significant focus on immune support; we wanted to bring a sense of occasion to a natural vitamin drink. We think Super DC offers exceptional taste like no other vitamin drink on the market.”

The Super DC range is further proof of Gusto’s pioneering spirit, making them one of the world’s most exciting food and drink brands in 2021.

The range is available in Sainsbury’s, Holland & Barrett, Ocado, Amazon, other independent natural retailers. RRP £1.99

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