Launching this month, High Water will bring a sophistication to the hard seltzer category, setting a new standard for taste and design.
Made in the UK with only the finest natural ingredients, triple distilled vodka for smoothness and Cotswolds spring water, High Water is a gently effervescent drink that is a delight for the taste buds.
Founded with a love for the waters edge, and the Great British outdoors, the three flavours – Lemon & Elderflower, Cucumber & Mint and Mango and Peach – were all lovingly crafted for the British palate and made with an uncompromising focus on taste, whilst still managing to be under 100 calories per can.
Built with the health-conscious, Go Getter in mind, High Water, is made with all natural ingredients, is low in sugar and under 100 calories per can – allowing consumers to enjoy the party without undoing all the good from their active lifestyles. In High Water’s words, “it is designed for those who want to get the most out of life, for those who know how to enjoy the moment without compromising their dreams for tomorrow.”
Bringing a whole new meaning to drinking responsibly, High Water has a mission to look after our planet. It’s packaging is plastic free and completely recyclable. 1% of all profits will also be donated to Just One Ocean, a UK registered marine conservation charity with a mission to protect the ocean that give us all so much.
The hard seltzer category in the UK is booming, set to follow a similar path to the phenomenal success it has seen in the US market. Making its introduction into the UK in 2019, it was already worth £4.5m by August 2020 and is likely to see the highest growth rate within the UK’s RTD category over the next four years.
High Water, the brainchild of Nick Britton – previously a Head of Innovation at Diageo – was born during the lockdown of 2020, and is expected to take this market by storm. With a love of cycling but also enjoying an alcoholic drink when socialising with friends, Britton set upon the quest to create a low calorie, sustainable product that does not compromise on taste – and he has done just that.
Founder of High Water, Nick Britton, said:
“I have seen the incredible success of Hard Seltzers in the US, driven by the same trends we see in the UK, yet when I tried a number of the existing brands I didn’t find one that was perfect for me. I therefore set out on a quest to make a product of the highest standard that was delicious, under 100 calories, low in sugar and with all natural ingredients”.
Britton continues, “When you are living your best life, being with friends – whether that has to be virtually or ideally soon in person – or perhaps picturing yourself at the water’s edge, enjoy a High Water with the peace of mind that it contains no artificial ingredients and that a portion of the profit is donated to looking after the oceans we love.”
RRP £2.50 per 250ml can