A product launched by Inspired Pet Nutrition has triumphed at the 2020 Product of the Year Awards in London. IPN’s innovative Just 6 range – a premium tier of their Harringtons brand – won the dog food category. Last year IPN also won the dog food category with another Harringtons product as well as scooping the pet treat section with their Wagg Peanut Butter Cookies.

Just 6 features only six simple ingredients which are recognised and trusted by pet owners. It was launched following extensive market research.

Marketing manager Dan Reeves said: “We’re delighted that – once again – we have received such a powerful consumer endorsement and been voted a winner at the Product of the Year Awards. Our research revealed that consumers are keen to know more about what they’re feeding their pet and that a limited ingredient diet would deliver the necessary product confidence and transparency. Just 6 is all about limited, natural, recognisable ingredients.

“The distinctive black packaging is also another first for the brand and raises its status to a more premium position as well as attracting the shopper as they make their way down the pet food aisle.”

The award winners were chosen by more than 10,000 consumers and Product of the Year is the UK’s biggest survey of product innovation and widely recognised as one of the industry’s most influential awards.

Conducted in association with Kantar, the world’s leading research group, the winners represent key consumer wants and changing habits – a unique barometer of consumer behaviour and current trends.

“Innovation is often about those smart, small incremental improvements that have a disproportionately big impact on our lives” says Mike Nolan, CEO, Product of the Year. “All of the 2020 Product of the Year winners are boldly treading new ground, pushing the edges to help shape a future that is healthier, more responsible and just that little bit easier – innovations that are a direct response to the needs of today’s consumer. Congratulations to all the winners”.

Inspired Pet Nutrition – www.ipn.co.uk – Tel: 01845 578111

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