Denny Bros are to launch their latest product, as well as show off some of its latest multi-page labels, at EasyFairs Packaging Innovations, 29 Feb – 1 March, Birmingham NEC.
Visitors to stand D57 will be able to see the new product, Bookmaxx PLUS, printed in a range of formats to showcase its many uses. The credit-card sized booklet, ideal to keep in your wallet or purse, opens like a book to reveal up to 16 pages of neatly packaged print. It’s ideal for coupons, fixture lists, timetables and for advertising local attractions and as it’s a folded, staple-free product, it’s ideal for the food and pharmaceutical industries.
The full range of Fix-a-Forms will also be on show with features including Unique Random Codes to produce guaranteed winning entries, Quick-Response (QR) Codes to provide instant access to online information via smartphones ,and even the use of temperature controlled inks to make a heat/chill reveal to put some extra fun into on-pack promotions. Tear off coupons can be included as extra and all the terms & conditions linked to a promotion can be rolled out within the same space.
Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack and provide the all-inclusive information for products, which can include multiple languages or to make marketing activities work, including cross-brand promotions. They work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging which can be costly and time consuming.
Fix-a-Forms are often used by brand-owners to supply additional information or run on-pack promotions which provides the benefit of quick or instant-access information. These custom-built, on-pack marketing devices can boost sales uplifts, some reported to be as much as 25%.
Fix-a-Forms can also be used to accommodate Braille as an add-on to non-Braille formatted stock to prevent brand owners having to write off large quantities of pre-printed packaging.
To find out more about Fix-a-Form multi-page labels visit us on stand D57 at the show or contact us today.
Tel: 01284 701381