Economy is indifferent for our environment. It doesn’t matter what’s the most popular fruit this year or if we don’t want to eat the vegetables their harvest time is now. The nature won’t adapt to business management and could destroy production plans again and again. Possible, that the regional vegetable farm sowed plenty of pumpkins this year and already ordered suitable labels, however the drought caused only 60% of the planned crop was accomplished. Consequently 40% of the expensive labels will be thrown away as they won’t be suitable next year.


Primera’s large product range with printers for every label amount can help to avoid this waste of paper and ink.

For small and medium volume producers the Primera LX-Series colour label printers offer quick and easy individual label production. LX400e is the world’s smallest colour label roll fed printer to print 1 to 1000 labels per day, LX900e series can produce thousands of labels per day. Both machines are considered environment friendly by low energy consumption and separate ink cartridge on LX900e to reduce unnecessary waste.

Additional products to enhance and applicate the labels are the FX400e Foil Imprinter, which adds brilliant, shiny metallic gold and silver highlights imprints and Primera’s AP-Series Label Applicators for perfect semi-automatic label application on cylindrical containers as well as many tapered containers, including bottles, cans, jars and tubes.

For mid- to large size companies the CX-Series digital roll presses produce full colour labels with 5 meters per minute in stunning 2400 dpi, photo print quality setting a new standard to comparable machines with only 1200 or 600 dpi. Due to the flexibility and wide range of substrates from paper, plastic, foil and fabrics a label can get the perfect haptic and visual experience to maximize the product appearance to the consumer.

At Natural and Organic Products Europe visitors could see the Primera label printers in action. Together with the first time printing on the new Vintage Paper Material an outstanding quality for LX-series Label Printers was noticed by many people at the stand. The vintage paper label has a plain paper surface, a water soluble glue and an unbleached liner, so Primera can call that really biodegradable.

The print looks beautiful and the label is green so the company is very positive, it will become a great seller this year.

Primera Technology Europe

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