Imperial Tobacco is launching a brand new look for its popular roll your own brand Riverstone, that is rolling out into stores now.

As part of the brand refresh, the Riverstone trade outers will benefit from a new design that focuses on the true pleasure of rolling, whilst giving a subtle nod to its heritage with eye-catching imagery of mountains to create great stand out for the range in depots.

The Riverstone range offers a high-quality roll your own tobacco blend that is soft and easy to handle, with just the right moisture balance for a great roll. While the Riverstone range will be benefitting from a sleek new look, the same great popular blend will remain exactly the same.

With its rich and rounded blend that’s not too harsh, coupled with its satisfying tobacco aroma, Riverstone performs exceptionally well on taste, with 70% of consumers buying it again and again after experiencing the taste[i].

Thanks to the brand redesign and great value formats, with an RRP of £13.65* and £22.35* respectively for its 30g and 50g variants, Riverstone offers retailers a great product to tap into the rising demand for value focused Roll Your Own tobacco.

* Based on ITUK RRP as at November 2022. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

[i] Based on ITUK commissioned consumer tracker research 2021

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