With disposables dominating sales within the booming vape category, Imperial is excited to announce its entrance into the market with its new blu bar vape range.
Now available in the grocery channel, consumers will be able to explore a world of flavour through blu bar, the new disposable vape offering from blu – the pioneers of vaping.
The blu bar range comprises a quality collection of disposable and ready-to-use vape products with a compact pocket size design that allows for the ultimate on-the-go convenience. Each blu bar device contains 20mg/ml of nicotine in 2ml of e-liquid[i] providing up to 600 puffs[ii], and features a LED indicator that lights up when in use.
Available to buy at a MRRP of £5.99* per device, the new blu bar range includes six great tasting flavours, carefully chosen due to their consumer appeal, including Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice. Each blu bar features bright and vibrant bursts of colour, both on the device and on the pack to create great standout on the shelf and help with range navigation in store.
Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I commented: “Disposables are taking over the vape category, with the segment seeing rapid growth in the last year. In fact, recent figures show they now account for 83% of UK vape sales value in traditional retail[iii]. We’re really excited to be joining this flourishing market with our new blu bar range, offering a great quality product from the well-known blu brand that consumers know and trust.”
Imperial is supporting the launch through a new dedicated blu bar trade microsite, the blu bar Knowledge Hub, which will provide retailers with everything they need to know about the range, including useful articles, video content and quizzes, as well as the chance to win prizes.
*Based on ITUK MRRP as at March 2023. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.
[i] In line with market standard
[ii] Each disposable device contains up to 600 puffs. Please note that this is a maximum estimate based on typical user consumption levels tested under laboratory conditions. Actual number of puffs per device may vary depending on individual usage
[iii] ITUK EVP Report on Trade, ‘Jan 23
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