Imperial has announced the launch of new, enhanced packaging for its innovative pod-mod vape system, myblu, that will be rolling out into stores now to increase its appeal to shoppers even further.

As part of the packaging upgrade, the myblu range will feature new blister pod packs with a perforated edge to deliver an intuitive unboxing experience for consumers. The new developments will also bring improvements from a stability perspective with the blister packs offering better pod protection, nicotine preservation and portability.

In addition to the new blister pods, the packaging design has also been updated to include an improved vignette on the logo triangle to deliver a consistent look across the range, while also making it easier to navigate between the myblu Intense and Regular ranges for retailers and shoppers alike. This includes improved readability of flavour and strength messaging, as well as more aesthetic pod visuals on pack.

Chris Street, Market Manager UK at Imperial Tobacco comments: “Since its launch, myblu has grown to become the preferred pod-mod system for many consumers. These latest packaging enhancements will help to ensure we continue to offer the best consumer experience possible. With the new blister packs offering the utmost convenience, as well as a new consistent look and feel across the range, we’re confident myblu will remain the pod-mod device of choice for consumers looking for a top quality, easy-to-use vaping solution.”

The myblu device combines the performance demanded by experienced vapers with the ease-of-use appreciated by new entrants to the category. The device’s hassle free Liquidpods allow vapers to switch between flavours in seconds via a simple one-step ‘click and go’ system. The myblu Intense starter kit contains a device, liquid and charger, and has an RRP of £19.99*. For more information on the myblu range and a list of pod flavours, visit www.blu.com.

* For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

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