Iceland Foods are launching their biggest ever Halloween range due to increased customer demand for products to help them embrace spooky season.
The huge launch comes as Halloween continues to grow in popularity, with more shoppers across the UK embracing the American tradition.
In fact, according to research conducted by the retailer, one in five Brits (20%) actually prefer Halloween celebrations over Christmas.
In response to this ever-growing demand, Iceland have expanded their Halloween range to 118 products, a 293% increase on last year’s range offering, providing shoppers with more choice than ever to get into the Halloween spirit.
The range includes some of the spiciest products found at any supermarket in the UK, with Iceland’s new Scarily Spicy range, alongside irresistible sweet treats, costumes and ghoulish decorations.
Paul Dhaliwal, Chief Commercial Officer at Iceland, said: “At Iceland, we’re thrilled to launch our biggest ever Halloween range with 118 amazing products on offer. The range was hugely popular last year, and for 2024 it is even better – packed with exciting new treats to help our customers really get in the Halloween spirit.
“This year, we’ve pulled out all the stops, including expanding our popular Scarily Spicy range, which is sure to bring the heat to any ghostly get togethers. With our huge, sweet confectionery and home merchandise offerings, customers will have all they need to get their home ready for spooky celebrations – we’re sure this will be the biggest and best Halloween yet!”
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