Huggies has become the first leading baby wipe brand to announce plans to completely eliminate plastic from its baby wipe range in the UK over the next five years. 14.8 billion baby wipes are used here every year, containing a significant amount of plastic, resulting in a negative impact on the environment.

Recognising the demand for an eco-friendly solution, Huggies has embarked on a new mission, working with world-leading universities and environmental organisations to develop a fully sustainable alternative over the next five years that is caring and gentle for both the planet and babies’ skin.

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