Premier Foods is introducing two new cooking sauces to its Homepride No Added Sugars range. The new Carbonara and Tomato & Red Pepper flavours are joining the existing No Added Sugars range to offer consumers healthier alternatives for everyday family meals, using quality ingredients with no artificial flavourings or added sugar.
The cooking sauces category has experienced 2.4% growth annually[1], and specifically the Italian healthier alternative subsector is in growth at 4.1% per year[2]. This shows the clear demand for healthier Italian cooking sauces. Homepride is tapping into this by expanding its No Added Sugars sauce range providing additional better-for-you options that are non-HFSS compliant, so retailers can promote them anywhere in store for maximum visibility.
Andrey Sokirkin, global marketing director for cooking sauces at Premier Foods, comments: “Premier Foods has been leading the way in offering consumers more choice, with healthier options that deliver great taste. Homepride’s new No Added Sugars sauces are the latest offering to be added to Premier Foods’ better for you line up and appeal to health-conscious shoppers.”
Whilst all sauces in the range can be cooked quickly mid-week or as part of a special ‘Big Night In’ meal – the No Added Sugars Carbonara goes one step further. With the bacon already contained within the jar, the overall cooking time is reduced, and good quality flavour is delivered in a convenient at-home cooking sauce.
The Carbonara and Tomato & Red Pepper No Added Sugars sauces are both available now in Sainsbury’s and Asda.
[1] IRI: Data to 52w/e 03 June, 23, Category Health Report
[2] IRI: Data to 52w/e 03 June, 23, Category Health Report
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