Italian wellness drink arrives on UK shelves, offering a clean lift in a stylish bottle
HOLY – The Wellness Drink has this month expanded its footprint into the UK; having originally launched in Italy. The biggest brand of its kind in its home country, HOLY – The Wellness Drink is set to be an exciting new offering to the UK market, as its two-flavour range lands in convenience stores, retailers and e-commerce.
Made up of a unique blend of fruit juices with botanical extracts, enriched with vitamins and minerals, the drinks are all-natural with no additives. Starting with real fruit juice as the base of the recipe, the drinks offer a healthy, natural and delicious lift, with citrussy and fruity flavours. Reset blends pomegranate, blueberry, lemon and acerola juices to revitalise your day, whilst Reload blends pink grapefruit, mandarin and acerola juices to maximise your day.
The drinks come in recyclable glass bottles and can be enjoyed at any time of the day. Whether for a morning boost, an after-work relaxant, a pre- or post-work out pick-me-up or even as a non-alcoholic option to celebrate or socialise, HOLY – The Wellness Drink caters to a range of drinking occasions. The premium glass bottles are sleek and stylish, with a vibrant, eye-catching colour for each flavour.
As the wellness movement continues to grow in the UK – particularly in a post-lockdown landscape – HOLY – The Wellness Drink is launching at a prime time to establish itself within the healthy drinks market. The brand aims to offer a natural boost for those who want to live life to the full, without having to compromise.
The brand is the leading wellness drink in Italy. Founded in 2013 by Italian brothers Jacopo and Leonardo Signani Corsi, HOLY – The Wellness Drink was launched when the two entrepreneurs spotted a gap in the market for wellness drinks that both look and taste delicious. The brothers are well-established within Italy’s food & drink scene; their footprint also extends into food, as the owners of top Milan restaurant, Pacifico.
Chas Loze, from HOLY says, ‘It’s a really exciting time to be launching HOLY – The Wellness Drink to the UK market. The healthy drinks sector is booming in the UK and we’re incredibly excited to be part of that growth. Following our success in Italy, we’re confident that HOLY – The Wellness Drink will both challenge and innovate the market in the UK, giving consumers more options as they prioritise their health.’
The range is currently stocked in Bestway Wholesale, Tree of Life, CLF, best-one and other convenience stores, with a planned listing on Amazon in October. The bottles have an RRP of £1.69.