HOLY MOLY is launching a NEW Soured Creamy Chive Dip in Tesco, whilst securing major distribution gains across its wider portfolio.

The new dip is the latest addition to the brand’s plant-based creamy range. The Creamy dip line-up, which includes Tzatziki, Smoky Garlic Aioli and now Soured Creamy Chive, promises indulgence without any compromise on taste or artificial ingredients often associated with vegan alternatives.

Holy Moly Soured Creamy Chive Dip is made with a blend of plant-based mayo and yogurt, staying true to the brand’s Holy Commandments – with no additives, fillers or preservatives.

The Soured Creamy Chive variant lands in Tesco fixtures nationwide this week, alongside brand-new listings for Holy Moly Creamy Tzatziki, Original Guacamole Minis and Tomato & Mango Salsa. Distribution of the Original Guacamole 150g will almost double.

Since launching the brand in 2017, Holy Moly co-founders, Tom Walker and Gaz Booth have been on a mission to drive category value in UK dips with a premium branded range of game-changing cold-pressed avocado-based dips, free from anything artificial. The challenger has since stretched its ‘purer, tastier, holier’ ingredients proposition across salsa and more recently into creamy dip formats.

Commenting on the launch, co-founder, Tom Walker, said: “This is an exciting time for Holy Moly as we take our brand distribution to the next level with Tesco, making our unique offer in dips accessible to more UK households.

“Our principles around wholesome, quality ingredients and delicious homemade taste give us a genuine point of difference and we have created a branded tier within the category to drive value.

“When it comes to dips, one of the biggest challenges with plant-based alternatives is that they tend to have a different taste and texture. We wanted to create a vegan version of one of the UK’s favourite dips, Soured Cream & Chive, that tasted even better than the dairy options on the market – so, no matter whether you’re vegan or not, you can enjoy a delicious dip – tasting is believing”.

Holy Moly Soured Creamy Chive Dip is 100% plant-based, gluten free with no artificial nasties, additives or preservatives. Just wholesome ingredients, in fully recyclable packaging.

RRP £2.00 for 155g – Available from Tesco.

Visit www.holymolydips.com  Follow @holymolydips

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