Holland’s Pies, the nation’s favourite frozen pie brand1, has today announced the launch of a NEW frozen and chilled Family Pie range.

Hitting shelves from the 12th October, Holland’s new Family Pie range offers variety and choice to the market by selling Holland’s bestselling flavour profiles2: Potato & Meat, Minced Beef & Onion, and Vegetarian Society Approved Cheese & Onion.

Made with a new, crumblier shortcrust pastry and Wyke Farm’s creamy mature cheddar cheese and British sourced meat, Holland’s Pies’ recipes contain no preservatives, MSG, artificial colours, artificial flavours or hydrogenated fats.

Weighing 650g, the Family Pie is designed to serve four people – tapping into the growing ‘together time’ meal occasion, which has grown by +103m occasion vs. 20183.

The Holland’s chilled family pie range will be available in select Morrisons stores from 12th October, followed by ASDA (19th October) and Tesco (16th November). The frozen family pie range can be found in select Iceland stores from 23rd November, followed by Tesco on the 7th December. Both ranges will continue to be rolled out into supermarkets nationwide throughout the rest of the year.

With an RRP of £3.50 in chilled, and £3.20 in frozen, these pastry delights are soon to become family favourites as they can be cooked from fresh in the oven in just 28 minutes, or from frozen in 50 minutes.

Both options give the pies that mouth-watering oven baked taste – perfect for time poor consumers looking to recreate a home-cooked pie, just like grandma used to make, inspired by their childhood.

Leanne Holcroft, Brand Manager for Holland’s Pies said: “As the nation’s bestseller of Potato & Meat, Cheese & Onion and Minced Beef & Onion frozen pies4, this new trio of Family Pies is an exciting addition to the Holland’s pie range.

“Whilst tapping into the growing family meal occasion, as a result of Covid-19, this new Family Pie offering adds new and different flavour profiles to the category.”

The launch will be supported by an integrated PR and social media campaign to drive awareness throughout the traditional ‘pie season’ in the winter months.

1 Kantar (w/e 6th September 2020)
2 Kantar (w/e 6th September 2020)
3 Kantar (w/e 29th December 2019)

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