Hip Pop has welcomed a brand-new flavour to its naturally refreshing soft drinks range – just in time for the warmer weather.
The lightly sparkling Berries & Cherries drink is packed with juicy flavours from real fruit, bringing together sweet cherries, blueberries and strawberries for a refreshing taste of summer. No artificial sweeteners and no nonsense – just naturally sweet, low-calorie fizz with added benefits.
Like the rest of the Hip Pop range, Berries & Cherries is made with live cultures that support gut health, along with a splash of apple cider vinegar and a boost of fibre – a proper good pop.
Already live with Bidfood and Booths, the new flavour officially launched at the Farm Shop & Deli Show in Birmingham on Monday 7th April.
Emma Thackray, co-founder of Hip Pop, commented: “Berries & Cherries is our juiciest flavour yet – full of real fruit flavours and added feel-good benefits. More people want soft drinks that do more than just taste good, and this one delivers. We’re excited to be giving people their first taste at the Farm Shop & Deli Show – it’s the perfect way to kick off the season.”
Named the UK’s fastest-growing carbonated soft drink brand in 2024*, Hip Pop combines flavour with function, creating low-calorie drinks with live cultures, real fruit and no artificial ingredients.
This launch follows Hip Pop’s recent rebrand centred around its “Get Real” ethos – representing a more honest, straight-talking approach to soft drinks – real ingredients, real taste and real refreshment.
Hip Pop’s range of gut-friendly soft drinks are available from Sainsbury’s, Morrisons, M&S, Booths, Ocado, Co-op and Hip Pop’s online shop.
*Hip Pop grew 255.2% vs YA, Source: Circana, 52 w/e 28 Dec 2024
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