Enhanced visibility for product presentation and fast payback are key decision factors for food retailers for closing open refrigerated display cases Jacob Wrigglesworth – UK Sales Manager of SCHOTT UK, spoke to The Grocery Trader.

Jacob Wrigglesworth
UK Sales Manager of SCHOTT UK.

New door solutions for refrigerated cabinets from SCHOTT offer the best visibility for product presentation and allow for retrofitting into existing refrigerated display cases. The closing of open cabinets becomes more and more attractive to retailers, especially as the return on investment (ROI) is approximately 2.5 years. Retailers benefit from 30 to 65% energy savings and stand out at the Point of Sale (PoS) with an appealing merchandise presentation.

Refrigerated cabinets are the largest consumer of power in a supermarket, which is increasingly leading shop owners to enclose them. The latest generation of cooling doors for cabinets not only saves energy costs by keeping the cold inside but also offers the visibility of open cabinets. This is especially important as the bigger supermarkets face increased competition from the discount sector and the rise in online shopping. They are therefore looking for ways to revitalise the traditional shopping experience. Today, larger supermarkets average already 50 meters of refrigerated cabinets and an additional 40 meters of frozen food cabinets in store.

Subsidized closed refrigerated cabinets

Closing refrigerated cabinets is a future-oriented investment towards improved sustainability and better cost control in the supermarkets. The topic is relevant to many countries including France which actively subsidizes this step as only around 30 percent of refrigerated cabinets are closed. The same (33 percent) applies to UK-based small convenience stores. The number of closed cabinets among more traditional supermarket concepts in the UK and other countries is even lower. A similar subsidy program in the UK would set triggers for such investments.

The perfect fit

SCHOTT Termofrost® Smart Access: a pioneering door system that allows for the best visibility and touchless opening. The SCHOTT Termofrost® T.AGD 3 swing and T.SDS 2 sliding doors are suitable for newly installed refrigerated cabinets, as well as for the retrofitting of existing cabinets. With the SVD sliding door range, SCHOTT also offers transparency for half-height chillers, available both in curved and flat glass panels. With these innovative cooling door solutions, retailers can stand out from the competition with improved orientation at PoS and create an innovative shopping experience for their customers.

SCHOTT is a leading international technology group in the areas of specialty glass and glass-ceramics. The company has more than 130 years of outstanding development, materials and technology expertise and offers a broad portfolio of highquality products and intelligent solutions. SCHOTT is an innovative enabler for many industries, including the home appliance, pharma, electronics, optics, life sciences, automotive and aviation industries. SCHOTT strives to play an important part of everyone’s life and is committed to innovation and sustainable success. The group maintains a global presence with production sites and sales offices in 33 countries. With its workforce of approximately 15,000 employees, sales of 2.05 billion euros were generated in fiscal year 2016/2017. The parent company, SCHOTT AG, has its headquarters in Mainz (Germany) and is solely owned by the Carl Zeiss Foundation. As a foundation company, SCHOTT assumes special responsibility for its employees, society and the environment.

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