Cleaning giant, Astonish has announced the new appointment of Commercial Director, Rebecca Cador.

Rebecca (36) has extensive experience garnered over the last 15 years working at some of the UK’s largest FMCG and retail companies including PZ Cussons, Kellogg’s, Kraft and Tesco.

Throughout her career, Rebecca has worked with the top grocery retailers including Tesco, Morrison’s, Asda, Sainsbury’s and Waitrose while also supporting a range of high street names including Boots, Superdrug and One Stop to bolster their growth strategies and nurture NPD.

Rebecca will create and lead the brand’s business strategy with a specific focus on growing the personal care segment while supporting business transformation through customer partnerships, business process improvements, team collaboration and coaching.

Looking ahead to longer term goals, Rebecca will lead on developing the brands inline with consumer needs and future trends, and increasing brand footprint in the UK and overseas.

CEO of Astonish, Howard Moss commented “We are delighted to have Rebecca on board, her incredible knowledge, skills and experience will be an asset to our team. I look forward to working collaboratively to continue our incredible growth journey and deliver quality products to our loyal customers.”

Rebecca Cador, Astonish Commercial Director, said “I’m really excited to be joining the Astonish team. The brand delivers high quality, cruelty free, Vegan and affordable products to consumers, and these values align with my own. I’m really looking forward to helping grow and develop the brand and support Howard bring his vision to life.”

For over 50 years, Astonish has been leading the industry and now manufacturers and ships goods all across the UK and some 30 markets globally, with over 60 products across their range.

For further information on Astonish visit

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