Veg-led food brand, Higgidy, is set to make its frozen debut in a brand-new partnership with Waitrose. The diversification will see Higgidy’s generously baked range provide even more mealtime solutions, offering any-time, ready to cook frozen option for Higgidy fans, old and new.
The new frozen range, set to complement Higgidy’s existing range of pies, quiches, and savoury snacks, will see four SKUs launch into Waitrose in September. The new range will come in twin-packs of pies or quiches, ensuring taste is on tap and ready to cook straight from the freezer. Simply pop them in the oven, at 160 degrees for 30-35 minutes to have a tasty meal ready in no time.
Commenting on the launch, Higgidy CEO Rachel Kelley said: “We wanted to offer our customers a convenient way to have Higgidy on hand whenever they need us, launching a new frozen range is a great way to do this. We are proud to partner with Waitrose to bring these products to market and are looking forward to introducing our popular pies and quiches to a wider audience.”
Neil Whelpton, Partner and Frozen Buyer at Waitrose commented “We’re so excited to be bringing Higgidy to our frozen aisle, the products they have created specifically for us are just so tasty its tricky not to eat a twin pack by yourself! I hope our customers try and love them as much as we do.”
Available from 18th September, the range will launch with 25% off, to tickle tastebuds and encourage trial.
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