Welcome to the June Grocery Trader. With all the big events lined up, this summer deserves to be the best time for consumer spending that we’ve seen for ages. So here’s to Summer 2012 proving a bonanza for multiple grocers, as Brits put their worries aside and enjoy themselves from now through to the Olympics.
In this issue we have features on Personal Care and Breakfast. We have an exclusive interview with TCC, the worldwide leader in retail marketing promotions, who help leading international grocery supermarkets to drive shopper footfall and spend through voucher collection offers and reap lasting customer loyalty as a result. And we also showcase Scandinavian Tobacco Group, the world’s largest player in pipe tobacco, as well as Europe’s largest supplier in cigars, who are well placed to help multiple grocers make the best of these products in the ‘dark’ market.
Personal care products are a perennial profit generator in UK multiple grocers, and never more so than now. Time starved, cash strapped Brits are increasingly likely these days to go to their local supermarket when they need to stock up on personal care products.
British breakfasts have got much healthier since 1972, according to Mintel, the research experts, who are celebrating providing in-depth consumer research for 40 years, including tracking what we’ve been putting on our plates at breakfast time. Brits still like to tuck into a decent breakfast when they have time, but these days it’s more likely to be ‘heart-y’, as in good for your heart, not a big fry-up.
With tobacco retail displays now banned in the UK, Scandinavian Tobacco Group is well placed to help multiple grocers make the best of the situation. Best known in Britain for the Café Crème and Henri Wintermans cigars, Scandinavian Tobacco’s other UK products include Salsa, a new range of premium Virginia Roll Your Own tobacco, and Natural American Spirit rolling tobacco and cigarettes.
In today’s cash-strapped climate TCC’s marketing promotions are the tool of choice to foster attachment and win repeat business, giving consumers a compelling reason to shop with one retailer rather than another. Their UK clients include Tesco, which is harnessing the power of voucher promotions in the UK and Ireland and has teamed up with TCC to launch campaigns with big savings on branded cookware and glassware, and quality Swiss luggage.
Here’s to a great summer for sales – but don’t forget the umbrella!
Charles Smith, The Grocery Trader