This autumn, the ice cream of ice creams meets the biscuit of biscuits!
The collaboration we’ve all been waiting for, Häagen-Dazs x Biscoff® has officially landed. Loved all over the world, the delicious caramelised biscuit has teamed up with the ice cream of ice creams to unveil Häagen-Dazs Caramel, Biscuit & Cream crafted with Biscoff®. Available in pints and minicups, across all major grocery stores.
With its unique taste, crunchy bite and iconic shape, Biscoff® shares the same dedication to quality and taste delivered by each and every scoop of Häagen-Dazs. The perfect pairing features a truly elevated flavour combination that will appeal to shoppers in search of an indulgent autumn evening treat.
Häagen-Dazs Caramel, Biscuit & Cream crafted with Biscoff® offers a delightful mix of caramelised Belgian biscuit, delicately paired with deliciously rich and sleek caramel ice cream, full of flavour and texture. Smooth and creamy, yet with a perfect crunch. Serve as a deliciously indulgent base for an after-dinner Affogato, or on its own for a delightful ice cream snack.
The ice cream of ice creams brand is driving excitement around the launch with a new social media campaign and fresh shopper activity. This includes branded POS and eye-catching e-commerce advertising to elevate the shopper journey and ensure Häagen-Dazs is kept front of mind both in-store and online.
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