Heat things up at lunchtime with UGO’s Deli Café Kepak Convenience Foods is taking the lead in creating a lunchtime revolution in support of its new hot snacking range, UGO’s Deli Café Panini.The number one name in UK hot snacking is launching a hard-hitting, nationwide press advertising and sampling campaign, positioning UGO’s Deli Café as ‘the hot alternative to boring and cold lunchtime sandwiches.’ The campaign runs throughout March and April 2008 and heralds the start of a £1.6 million annual brand support package, led by nationwide advertising that will reach 67% of all working women.The campaign also includes an online buy one get one free voucher available for a limited period through www.ugosdelicafe.com to introduce the brand to new consumers.
Peter Fazal, Kepak Convenience Foods’ Sales Director says: “The campaign is highly focused and clearly positions UGO’s Deli Café as an alternative to sandwiches which a lot of people buy simply because it’s part of their daily routine or because, until now, they have been unaware of better tasting alternatives.All that is about to change! “UGO’S Deli Café is the inspiring alternative to cold lunchtime sandwiches and offers retailers a real opportunity to compete with highstreet food service operators targeting consumers looking for a hot and satisfying offering at lunchtime.
” UGO’s Deli Café has already had a significant impact on the UK’s £102 million hot snacking market. Launched in September 2007, the panini range has already attracted over 740,000 new households to the category, contributing to category growth of 25 per cent.* The UGO’s Deli Café range comprises two products, Chargrilled Chicken with Mozzarella Cheese and Pesto (170g) and Bacon, Cheese & Mustard Mayo (145g), with an mrp of £2.49. * Source: Nielsen, 52 w/e 26/01/08