Chocolate based cereal bars are encouraging consumers to consider swapping confectionery lines for more permissible tasty treats. The Alpen Light bar range is well placed to meet this demand, offering the additional benefit of being less than 70 calories per bar.
Alpen Light Chocolate and Fudge bar, the most recent addition to the Alpen Light range, was developed with this in mind. The indulgent flavour, aligned with strong health and diet credentials, have resulted in strong sales, helping Alpen Light bars achieve £11m in values sales, increasing 23% year on year (MAT).
Launched in June 2008, Alpen Light Chocolate & Fudge sits alongside the existing Apple & Sultana, Chocolate & Orange and Summer Fruits variants, giving retailers the opportunity to increase the breadth of their cereal bar offering.
Alpen Light Chocolate & Fudge x 5
Alpen Light Chocolate & Orange x 5
Alpen Light Summer Fruits x 5
Alpen Light Apple & Sultana x 5
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