James White Drinks has unveiled a refreshing modern design for its popular Beet It Organic beetroot juice, bottled in rural Suffolk since 2005. The new design incorporates the original calligraphy and a refreshed stylized beetroot illustration and complements the new “Bold by Nature” company strapline and the rich, hearty nature of the juice. Made with just pressed organic beetroot juice blended and with 10% pressed organic apple to smooth its naturally sweet but slightly earthy taste, Beet It is a really delicious drink. Beetroot juice continues to grow in popularity as more research is published and people grow more aware of its health and sporting performance benefits. The new designs are available from Tesco, Sainsbury’s, Waitrose, Asda, Morrisons, the Co op and Holland & Barrett. Beet It is organically certified by the Soil Association.

Lawrence Mallinson, MD, James White Drinks, commented: “Beetroot Juice was unheard of in the UK when we launched Beet It. We hit lucky when the medical and sports performance research teams started using Beet It now over 10 years ago for its naturally high nitrate content.

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