Children can spot some of their favourite film characters in the bread aisles of supermarkets and convenience stores over the next few months as Brioche Pasquier are running a high-profile Minions on-pack promotion.

Watch out for Bob, Stuart and Phil from the Minion films who are featured on the packaging for Brioche Pasquier’s Brioche Rolls and Brioche Rolls with Chocolate Chips.

Each promotional pack contains a sticker or a card with a unique code which can be logged into an online entry for a chance to win one of thousands of prizes. There are ten Lego Minions toy sets to be won along with 1,990 Minions stationery sets complete with handy carry case.

In addition, every packet of PITCH Chocolate filled and PITCH Choc Chip products contains a collectable character card, each featuring a different Minions character. There are ten to collect overall, perfect for swapping and displaying.

“We are thrilled to be partnering with the Minions in order to bring children their favourite film characters together with their favourite brioche rolls and snacks,” explains Brioche Pasquier’s Retail Sales Manager Charlotte Hulbert. “This promotion is aimed at supporting our retailers, helping them to grow sales and attract new customers.

“The Minions franchise has a huge following amongst children and adults who will all be thrilled to see the yellow Minions figures popping up on their packets of Brioche Rolls and PITCH. In these Covid times we all need a bit of cheering up, and so we hope our Minions packaging, prizes and collectables will bring a little daily joy to children who have been living under the cloud of the virus all year.”

Like the Minions themselves, Brioche Pasquier’s brioche products are the good guys. They are free of preservatives, artificial flavours or hydrogenated fats, and baked from natural products like fresh butter and eggs.

Tel: 01908 266700

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