HARIBO will return to our TV screens today (Monday 8th March) with its much-loved Police creative, part of the hugely successful ‘Kids’ Voices’ campaign.

Just like HARIBO’s top seller, the advert – which first launched in 2020 – has added a tasty twist and will place the spotlight on new fruitier, juicier Starmix.

On air for nine weeks, the 30 second advert features two police officers who release their inner child with a story of cops and robbers using the five iconic pieces from the pack. A brand new scene takes viewers back to the control room for the tastier Starmix announcement.

As viewers have come to know and love, each adult character is voiced by children and celebrates the inner child and playful imagination that comes from enjoying HARIBO sweets.

Claire James, Trade Marketing Manager of HARIBO UK, comments: “The popularity and anticipation of our ‘Kids’ Voices’ TV adverts builds each year, which is why we expect the return of this particular instalment to be just as likely to capture the childlike happiness from our fans as it did when it originally aired.

“After the past twelve months, we are certainly excited about bringing some joy and light-hearted fun back to their TV screens.”

For further details about HARIBO please visit: https://www.haribo.com/en-gb

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